Philippe Starck
WW Stool 1990

A dark, cold empty office on the 42nd floor of a prestigious corporate building. It’s late and everyone has left to be greeted by their husbands or wives at home. You sit there, alone, staring at the three hundred dollar computer screen and think: Kill me, kill me now. If only everyone could escape from the banal-ness that is: everyday working life. But wait, you hear a sound. Something’s coming and it’s coming fast. It is what can only be described as the indescribable. It’s daunting, striking, flamboyant and outrageous. It smothers you with its richness, its honesty and its transcendence. You dare to turn around and have a look, and there you see it. Under a spotlight you see an indistinguishable silhouette, an array of shadows and shades confuse you. What is it? It’s a plant. No, it’s an alien. Preposterous. It welcomes you, it excites you, it takes you to another world among worlds and you can only sit there and thank it for taking you away, even for a moment, from your quiet desperation.
It’s Philippe Starck’s WW Stool. It intimidates, it provokes, it excites. It imagines. It sweeps you off your feet to a whirlwind journey of creativity, fantasy and adventure. German film director Wim Wenders couldn’t have imagined his inspiration would have been the nourishment Starck needed to create such a masterpiece. On first glace, it is obvious this is a work done by the Philippe Starck – the anthropomorphic forms, organic minimalism and elongated horn shape deems it so. The organic form of the stool is whimsical in nature and flows down like water, twisting irreverently like vines, only to stretch out to three legs like roots of a plant, stabilising the form onto the ground and giving it life.



Gazing at this odd piece of furniture, I realise there is much more to it than meets the eye. Okay, it’s a good way to start a conversation and to show off (if you’re elite enough) how much money you’re able to spend on a stool. The object itself provides a means to escape into fantasy – perhaps into the twisted and ingenious mind of its designer, Philippe Starck, and ponder: what was he thinking? What was he trying to achieve in making such a piece? Personally, I find beauty in its organic simplicity, and the way it is able to stir controversy and stimulate thought. It is, to me, a social symbol of the barrier between strangers – the barrier of silence.
Why is it that we don’t smile to people who join us in elevators, or start a conversation with the person behind us in a queue? We find telemarketers and salespeople annoying, and yearn for silence (or at least to be left alone). Though if it weren’t for a single gesture of gratitude, a smile, or a wave, I would not know anyone outside of my own family today. Without starting a conversation, I would have never met my first love, my best friend, or my teachers. It is this honesty, truth, and drive to determine personal worth that draws us towards each other – the need for someone to be there, to listen to, to have a conversation with, to share ideas – This is a humanist concept that replaces sheer beauty with goodness, a concept Starck pursued in his works (designboom 2005).
However, there is always a dark side to us all. The little Lucifer that taints our good name, our conscience, our inner-being, our design. The fault of the WW Stool is of course, in its design. So it establishes a good social perspective when it comes to the need for human interaction between persons, but how does it work as an actual stool? The WW Stool is technically used as a bar stool, where the foot rest appears like a ‘thorn’ protruding from this ‘living plant’. The technique of sand-blasting aluminium allows the material’s fluidity to be encapsulated by the sinuous structure of the stool. So once again, there is beauty not only in the aesthetics and the concept, but also in the manufacture of the stool.
Being a student of Industrial Design however, I must take into account the problems the design has on the fundamental teachings of industrial design. In industrial design, we are taught that everything we design, to the smallest detail, must have a purpose. Semantics is crucial, as it determines the difference between a good design and a bad design. We are taught from day one that a design that makes a user feel ignorant is a bad design. In theory, a well-designed product would not require instructions because semantics and aesthetics would provide all the instructions the user needs. So in relation to semantics and aesthetics, it could be argued that the WW Stool is not an effective design, as it does not say to the user ‘sit here’. Instead, it is a semi-work of art that pushes away the user, to instead stand and look and converse about it, rather than welcome him.
I believe the essence of industrial design is to create useful, innovative products and systems that enhance the quality of life in the present with a regard for the future. Sustainability is crucial in industrial design, because we are taught to design from cradle-to-cradle: a manifesto created by William McDonough that calls for the “transformation of human industry through ecologically intelligent design” (McDonough, 2005). The fact that the stool is made from aluminium makes it recyclable, so in this respect, it is designed well.
The industrial design discipline aims at designing innovative, functional products for the purpose of enhancing the quality and state of life. I set Starck's WW Stool apart from other competing trends and products because it takes into account not only innovation or utilitarianism, but also art, beauty, and the need for elaborate, extravagancy in our everyday lives. Starck's unique style is at the forefront of contemporary design.
I squirm around in my $60 office chair from OfficeWorks, crack my neck and continue typing. Here calls for ergonomics. When designing anything, anything at all, there will always be a need to address ergonomics. How will a person get into that dress, will she be able to breathe, or only in small intervals? Does a reader need to lean two centimetres from the book to read its text? A product needs to take into account long and short periods of use, and how it will affect the user. Unfortunately I don’t own a WW Stool myself, but I must point out it doesn’t seem welcoming nor comfortable. The lack of ergonomic consideration is very much what I would call an industrial condemnation.
Starck believed in emotional bonds between a design and its user. A romantic approach, that gives objects a necessity to not only be functional, but also “attractive, to give pleasure to the person using it” (Brunel 2006). In the context of its creation (for Wim Wenders’ fantasy office), Starck designed the WW Stool to define the idea of “a stool as a sculptural and growing form which resembles the roots of a living plant” (McDermott, 1999). Just by analysing his work, I can’t but help assume that Starck is very much an imaginative explorer of design who isn’t afraid of breaking trends and trying new things. After all, he did design the interior of an apartment for a French president (Francois Mitterand in 1982), but then later decided to design a pair of thongs for Puma in 2005. Is this man unstoppable?
The WW Stool emulates all that is missing in totally functional industrial design – an emotion, a story, a means of stimulating imagination and ideas. Perhaps Starck saw the need for human interaction, not only between the user and the object, but also between users themselves, with each other.
The stool acts as a barrier-breaker in the sense that it embodies the mid-way between object and masterpiece; it encourages functional design and simultaneously inspires thought and opinion. In essence, it breaks the awkward conversation barrier between people and gives them something interesting to talk about.
I look around my room and wish I had a WW Stool. To touch, to feel, to experience the majesty of something so elite, fundamental yet simple and striking. To see, to escape into, the fantasy it permeates into its surroundings.
Kill me, kill me now.
References
- Brunel, N. 2006, Philippe Starck, Leader in French design, French Ministry of Foreign Affairs, viewed 25 June 2006, [http://www.diplomatie.gouv.fr/en/france_159/label-france_2554/label-france-issues_2555/label-france-no.-46_3691/feature-creative-arts-very-much-alive_3692/philippe-starck-leader-in-french-design_4953.html]
- designboom 2006, Philippe Starck, designboom, viewed 25 June 2006, [http://www.designboom.com/eng/interview/starck.html]
- McDermott, C. 1999, Design Museum: 20th Century Design, Carlton Books Ltd. (p140)
- Wikipedia 2006, Philippe Starck, Wikipedia Foundation Inc., viewed 25 June 2005, [http://en.wikipedia.org/wiki/Philippe_Starck]
- McDonough, W. 2005, Cradle to Cradle, William McDonough, viewed 27 June 2005, [http://www.mcdonough.com/cradle_to_cradle.htm]
- Wikipedia 2006, Aesthetics, Wikipedia Foundation Inc., viewed 27 June 2005, [http://en.wikipedia.org/wiki/Aesthetics]